On my flight to Boston the other week, I was given a dessert (to be fair, a pretty good chocolate mousse) in a pot whose packaging was so startlingly inane that I had to save it for later derision. Here it is:
It isn’t just that the philosophy of the dessert-marketing corporation is unbearably vacuous — though that is true, and if followed would certainly lead to an unhappy and ordinary life. Beyond that, it’s also hopelessly confused. The injunction to “break free” is immediately followed with a command to worship … who, exactly? Or what? “The Gü decadents”, I suppose, whoever or whatever they are. Are they us? Are they the manufacturers? Are they a mythical class of beings dreamed up by the marketers? Who can tell?
What we do know is that although Pleasure Is Everything, Ordinary Is Pointless and we are to Break Free, it’s also important to “Be good! Please recycle the cardboard packaging”.
Unless, you know, doing that would impede your happiness. In that case, I suppose you’d better do what comes naturally.
At least the soya lecithin, potassium sorbate, xanthan and guar gums, modified maize starch and potassium sorbate (again) tasted pretty good.